L’Oréal Water Saver is your next haircare system

L’Oréal Water Saver is your next haircare system

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We all need to take of ourselves. That includes wearing good masks, using devices to disinfect our homes, and more. On top of that, you need to pamper yourself occasionally. But if you’re serious about pampering, like taking salon trips to take care of your hair, then check out the L’Oreal Water Saver. This Beauty tech innovation is a sustainable haircare system for the salon and at-home beauty routine, developed with environmental innovation company Gjosa

The L’Oreal Water Saver represents a new way to wash and care for your hair: one that saves water while improving upon luxury and efficiency through advanced technology.

Courtesy of L’Oréal

What’s great about the L’Oréal Water Saver is that it reduces water usage by up to 80%. Its system transforms the traditional hair-washing experience by combining high-powered water-optimizing technology with specially designed haircare products from L’Oréal Professionnel and Kérastase that flow directly into the water stream.

You read that right. It combined the L’Oréal products with water, so you get the treatment and washed simultaneously. 

The company created L’Oréal Water Saver through a partnership between the L’Oréal Technology Incubator and the Swiss environmental innovation company Gjosa. The result is a first-of-its-kind product that incorporates L’Oréal’s century-long legacy of formulation expertise with Gjosa’s core water-optimizing technology that applies the principle of fractioning used in rocket engines to water flows. Water droplets collide according to a defined direction and uniform distribution. 

This method reduces their size and accelerates their speed, ensuring every drop of water is used in the hair washing and rinsing process while making shampoos, conditioners, and other treatments easier to rinse. It has the potential to save up to one billion gallons of water per year. 

Here’s the rest of what it does:

  • High water velocity and 80% water reduction compared to standard hair washing: the L’Oréal Water Saver platform uses two liters per minute, compared to the household standard eight liters, and with no detectable difference in pressure.
  • Patented Cloud Cleansing—a brand-new haircare experience: by infusing specially-designed, micronized haircare formulas directly into the water stream, L’Oréal Water Saver creates droplets that are ten times smaller, for better absorption and faster rinsing.
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  • Data dashboard and impact reporting:  It tracks water and cost-saving data in an accompanying dashboard that provides salon owners with a history of treatments and tracking reduction of water, energy, and cost.

L’Oréal Technology Incubator executives said that they are always looking to challenge themselves to reinvent the beauty experiences to create better, more efficient, and more personalized results for our consumers. It represents a new type of sustainable experience for consumers. 

Initially, it will be available in salons, but eventually, a convenient at-home shower device will launch later.

That means you’ll get the L’Oreal Water Saver at home, at any time you want. 

Click here to find out more.