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Many people use Twitter to share just about everything they want: whether it’s a funny pic or video, an anecdote, or their opinions on topics that interest them or important to them. And sometimes, it’s essential to be part of a conversation that affects people. Participating in online public discussions is necessary to get points across. In this age of disinformation and fake news, it’s essential to be part of the online conversation to correct these things. But sometimes, participating in Twitter conversations can become toxic. Good thing that Twitter is doing everything to make sure people can freely and safely participate in public chat. SmartHomes Now is doing its share to educate you, our readers, to think before you share. Twitter came out with a piece on how Twitter Trends work and here it is.
In recognition of Global Media and Information Literacy Week (October 24-31), Twitter partnered with UNESCO in celebrating this year’s theme on Resisting Disinfodemic: Media & Information Literacy for everyone & by everyone. Twitter has launched a special emoji and encourages people to #ThinkBeforeSharing to empower healthy conversations. The emoji will appear when people use the following hashtags in their Tweet: #GlobalMILWeek, #magisipbagomagshare, at #magisipbagomagclick. Here’s a little explainer on a Twitter feature that everyone may know, but few understand how it works: Trends.
Eight things you need to know about Twitter trends
There’s an algorithm.
An algorithm determines trends. By default, you get tailored trends based on who you follow, your interests, and your location. However, you can change this by selecting a specific trend location (for example, the Philippines), and you will then see popular topics among people in that exact geographic location.
It’s all about numbers, right?
No. Trends reflect what’s happening right now and aim to help you to discover the hottest emerging topics of discussion on Twitter at that moment in time. We don’t count all the Tweets on a particular topic and list those with the most Tweets.
Isn’t it all about hashtags?
No. Hashtags are indeed part of trends, but words and phrases are also measured and included. We also group related hashtags; for example, #MondayMotivation and #MotivationMonday may be represented by #MondayMotivation in Trends.
How can I see Tweets that are part of a trend?
Click or tap on any trend in the list, and it will take you to the search results of that trend. Here you can see all the Tweets that include the respective phrase, word, or hashtag. If you wish to view Tweets about a previous trend that is no longer listed, use Twitter’s search.
Can I participate in a trend?
Absolutely! Tweet the exact phrase, word, or hashtag that appears in the trends list, and you are now part of that trend. Note: Twitter does filter searches for quality. To better understand what types of behavior could cause your Tweets to be filtered out, read our search rules and restrictions.
Do trends have descriptions?
Sometimes. You may see trends like approximate numbers of Tweets or personalized contexts such as who in your network is Tweeting about it. When Tweet volume sh, you will know that it’s not always the case that those with more Tweets appear above those with fewer Tweets. As explained in #2 above, trends are not about the total Tweets on a subject, but they reflect what’s happening right now.
Are there topics restricted from trending?
Yes. We want trends to promote healthy discussions on Twitter. At times, we may prevent certain content from trending, for example, trends that:
- Contain profanity or adult/explicit references.
- Incite hate based on race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease.
- Violate the Twitter Rules.
Are there any paid trend options on Twitter?
Organic trends work as outlined above and within the parameters of the Twitter Rules. These cannot be bought. Twitter does, however, also offer two paid options:
- Promoted Trends – this is a 24-hour high-impact promotion popular with brands. To ensure transparency, all Promoted Trends are marked as such in the trends list, and Promoted Trends must follow Twitter’s Promoted Trend guidelines.
- Promoted Trend Spotlight – this is a visual advertising format that appears above the Trends list. It supports videos and GIFs up to 6 seconds, as well as static images.
Trends are available on all Twitter formats – iOS app, Android app, and twitter.com. On Twitter’s mobile apps, you can find trends listed under the trends section of the Explore tab. When signed in to twitter.com on a desktop or laptop computer, trends are listed in many places, including the Home timeline, Notifications, search results, and profile pages. Find out more about how Twitter trends work here.